LEAPS BRAND IDENTITY

Bringing Leaps to life from the ground up.

Based on the latest in science and nutrition, Leaps uses uncompromising ingredients to deliver the healthiest diet for dogs living with cancer. We developed a name, brand identity, packaging, and website experience to carry that mission through, providing confidence and optimism for dog owners.

The Leaps brand is based in intentionality—it reflects the scientific core of the recipes while providing a modern, relatable tone visually and verbally.

BRAND ID | DIGITAL DESIGN | UI/UX | PACKAGING

Year

2023 - 2026

Completed with

Connor Feuille, Client
House of Rex, Strategy Partners

Project Team

Becca Ray, Design Direction
Alexa Plew, Strategy and Copywriting
Riley Rant, Strategy and Copywriting