LADY GAGA OFFICIAL WEBSITE

Redesigning LadyGaga.com to transform the site experience into an artistic, community-driven platform

The Project

The music industry’s online presence is a sea of sameness — simple landing pages featuring the latest single drop, upcoming tour dates, and a link to a generic merch shop. Lady Gaga came to us with the goal to position her digital interactions as something completely different.

We created an experience where Gaga’s music is viewed the way it deserves to be: a portfolio of artistic work presented on a dynamic platform that flexes with each release. The site adapts easily to incorporate features for fan engagement, exciting users with interactive easter eggs at every turn.

Completed with

Yung Studio
Stefani Germanotta, Client
Michael Polansky, Client
Commerce UI, Shopify Development
Viso Haus, Creative Coding

Project Team

Melody Yung, Creative Direction
Becca Ray, Digital Design Lead
Stephanie Jung, Design
Helen Ip, Art Direction & Design
John Rodriguez, 3D & Motion Design
Devon Stern, 3D & Motion Design

Results

7 Webby Awards (2025+2026)
1.2M Visitors in 1 month

DIGITAL DESIGN

UI / UX

  • "What I love most is the flexibility. I can go at my own pace, revisit lessons, and keep learning whenever it works for me."

    Former Customer

  • "Even as a total beginner, I never felt lost. The step-by-step structure and encouragement along the way made all the difference."

    Former Customer

  • "This has been such a worthwhile investment in myself."

    Former Customer